Questions people actually ask
Straight answers, including the awkward ones.
Everything below is written the way it would be said out loud: what Sally does with your files, what she never does, what the score means, and what is honestly not built yet. If a question you have is missing, ask it — the address is at the bottom and a person reads it.
The basics
What this is, who it is for, and how much of your evening it wants.
- What does Sally actually do?
Sally is a catalog of your own stuff. You point her at photos and files, and she fingerprints every one, reads the hidden notes your camera left inside them — the exact moment, often the place, the lens — and spots the copies you have made over the years. Then she asks you the small questions no computer can answer, like who that is and what was happening, and keeps score of how well described everything is. The result is a library you can search, share, hand on, and plug into other tools.
- Who is this for?
People with a lifetime of photos in too many places. Families sorting out what a parent left behind. Creators who want a master list of their own work that no platform controls. Anyone who wants an AI assistant that actually knows their life. If you have ever opened a folder called “Photos 2” and quietly closed it again, you are the target audience.
- Do I need to be technical?
No. The website is drag, drop, and answer easy questions, and it never asks you to think about file formats. There is a terminal app for people who want whole drives cataloged, but it is entirely optional and plenty of people will never touch it.
- What kinds of files can Sally handle?
Photos, documents, audio, video, and the occasional mystery file. Photos get the most out of it, because they carry the most hidden information. Video is fingerprinted, dated and labeled like everything else, but you will see a clapperboard placeholder instead of a moving preview for now — video previews are on the list, not in the product.
- How much work is this going to be?
Less than you fear, and it never has to happen in one sitting. Sally does the mechanical part the moment a file arrives, so most items begin life with a fingerprint, a size, and often a date and a place already filled in. The Review screen then asks one question about one item at a time, and five minutes visibly moves the numbers. Every card has a “Skip this one” link, rough answers count, and nothing you type is permanent — it can all be changed later.
- I signed up and never got a confirmation email.
That is expected. Sally does not send email yet, so there is nothing to confirm — you land straight in your library after signing up. The honest flip side: there is no password-reset email either, so please keep your password somewhere safe, like the notebook where you keep the others.
- It asked me for an invite code.
Then signups are invite-only that day, which happens when one small server is meeting a lot of new people at once. Type in the code you were given, or write to hello@sallydoesdata.com and ask for one. A person reads that mailbox.
Your files and where they live
The part everyone wants settled before they click anything.
- What does “catalog without custody” mean, in plain words?
It means Sally can keep a detailed record of a file without keeping the file. A library catalog card describes a book down to its page count without the library owning your copy — same idea. When you run the Sally app on your own computer, your photos stay exactly where they are, and what travels to Sally is the description: the fingerprint, the size, the dates, the folder it lives in, and for photos the tiny preview your camera already tucked inside the JPEG.
- So are my files uploaded or not?
Only the ones you deliberately drag into the browser. Those are stored with Sally and can be downloaded again from the item’s page whenever you like. Everything the local app finds is cataloged in place and never uploaded. You never have to guess which is which: every item’s page says either “Stored with Sally” or “Cataloged in place”, and lists every location that file is known to exist in.
- Does Sally move, rename, or delete my files?
Never. Sally reads; she does not rearrange. The local app opens files to fingerprint them and writes nothing back into them. Removing an item from your library removes Sally’s record of it — the file on your drive is not touched.
- What happens to the duplicates she finds?
Nothing until you say so, and even then nothing is deleted from your disk. Sally groups copies by what they look like rather than what they are named, so resized and re-saved versions are caught too. She suggests the best copy — sharpest, largest, actually in hand — and merging a group leaves you with one tidy item that still remembers every place that photo exists. If two pictures genuinely are different, tell her so and she stops asking.
- What if a drive I cataloged dies, or I unplug it?
The catalog stays. You keep the fingerprints, dates, labels and the record of which drive that file was on — which is exactly what you need in order to know what you lost, or to find it again on the copy in the closet. Worth saying plainly: Sally is a catalog, not a backup. She will happily show you that your only copy of something lives on one aging drive, which is an uncomfortable and extremely useful thing to learn.
- Is there a size limit?
The website accepts files up to 50 MB each, which covers photos and documents comfortably. Bigger things — mostly video — are the local app’s department: it catalogs them where they sit, at any size, without uploading a byte of the file itself.
The Sally app on your computer
The optional helper that catalogs whole drives in place. Everything it does, so you can judge it for yourself.
THE WHOLE COMMAND LIST
sally go — find, fingerprint and label everything
sally login — connect this computer to your library
sally scan <folder> — catalog one folder
sally takeout <folder> — import a Google Takeout
sally meta <folder> — import a Facebook or Instagram export
sally status — show connection and cache info
- What is the Sally app, and what does it do?
It is a small program you run on your own computer — usually one command, sally go. It looks in the places data actually lives (Pictures, Documents, Desktop, Downloads, Movies, Dropbox, iCloud Drive, OneDrive, Google Drive sync folders, external drives), prints the list it found, and asks you which ones to scan before it touches anything. Then it fingerprints what you approved, reads photo dates and GPS locally, and auto-labels from folder and filename patterns.
- Is it safe to run?
Here is the whole truth, which is the only useful answer to that question. It reads files and asks before scanning. It writes exactly two files on your computer, both in your home folder: a config holding your access token, locked to your user account, and a cache so the next run can skip what has not changed. It has no dependencies to install, and it is one readable script you are welcome to open first. Running sally go --dry-run shows you the entire plan and sends nothing at all.
- What does it deliberately skip?
System folders, application data, caches, code directories, browser profiles, and sealed app bundles like the Apple Photos library. It also ignores the file types nobody wants in a personal catalog: installers, fonts, logs, temp files and program libraries. The goal is a catalog of your life, not of your operating system.
- What actually leaves my computer when I run it?
Metadata, plus — for photos — the small preview image of about 10 KB that your camera already embedded inside the JPEG. That preview is what lets your library show real pictures and catch visual duplicates. The full-size file stays put. If you would rather even that stayed home, run sally go --no-thumbs.
- Do I have to leave it running?
No. It runs when you run it, then exits. Run it again whenever a drive has gained a lot of new files; it remembers what it saw last time and only fingerprints what is new or changed. An agent that watches folders and re-scans on a schedule is written down as a paid feature and is not built yet.
- Can I try it on a small pile first?
Please do. sally scan on a single folder catalogs exactly that folder and nothing else, and --max-files stops after however many files you name. Between that and --dry-run, you can see precisely what would happen before anything reaches your library.
Phones, Google Photos, and iCloud
Where most people’s pictures already are, and how to catalog them without moving anything.
- Does it work on my phone?
Yes. Open sallydoesdata.com in your phone’s browser, sign in, and tap the add box — your normal photo picker opens, and photos upload with their dates and locations intact. Reviewing, searching, collections and sharing all work on a phone screen too, which is genuinely the best way to answer a few questions while waiting for a coffee.
- Is there an app to install from the App Store?
No, and not for a while. The website works in a phone browser, and one small operation can only look after so many things at once. The sally command-line app is desktop-only, because that is where the hard drives are.
- My photos are already in Google Photos. Do I have to move them?
No, and please do not. Ask Google for a Takeout export of Google Photos, unzip it, and run sally takeout on the folder. Sally reads Google’s sidecar files, so your photos arrive with their real taken-date, GPS, your own titles and descriptions, album names, and the people you tagged — the metadata that usually gets dropped on the floor in transit. Your Google account carries on exactly as before. This is an index, not an eviction notice.
- What about iCloud?
iCloud Drive is one of the places sally go looks, so anything synced there is cataloged like any other folder. The Apple Photos library itself is a sealed bundle that Sally will not root around inside, so if your pictures live in Photos, export the ones you care about first — File, then Export, then Export Unmodified Original, which keeps the dates and GPS — and point Sally at that folder. One warning for laptops running Optimize Storage: a photo that exists only in the cloud has nothing local to fingerprint, so download the originals before scanning.
- Facebook and Instagram?
Request your information from Meta in JSON format, unzip it, and run sally meta on the folder. Post dates, captions and album names come along, and Sally quietly repairs Meta’s mangled accents on the way in, so “SofÃa” goes back to being Sofía.
- Can Sally connect straight to Dropbox or Google Drive?
Not yet. The Sources page lists those with a “Coming soon” chip rather than a hopeful checkbox. Today there are three ways in: the website, your phone’s browser, and the local app — which does read your Dropbox, iCloud Drive, OneDrive and Google Drive sync folders, since on your computer those are simply folders.
Fidelity, review, and finding things
The score, what it is for, and why nobody is grading you.
- What is the Fidelity score?
A number from 0 to 100 that answers one question: how much would this file mean to someone who is not you? IMG_2847.jpg scores badly, because it tells a stranger nothing. The same photo titled “Fireworks with Mom”, dated July 4 2019, placed in Logan Square and tagged with who is in it scores well, because a grandchild — or a search box, or an AI assistant — could actually understand it. The score is a measure of that difference, not of your worth as a person.
- How does an item earn its points?
Sally’s automatic homework is worth up to 15, which is why nothing starts at zero. A date is worth 10, or 15 once a human confirms it, because a date somebody vouched for beats one a camera claimed. A title earns 10 and a couple of sentences of story another 10. Two or more words about what it is earns 15, a person 10, a place 10, your keeper-or-junk verdict 10, and knowing where the file came from 5. In practice two answers in Review push an item past 60.
- What counts as a good score?
The badge colors say it: gray under 60 means it still wants you, yellow is 60 to 79, teal is 80 and up. A library averaging in the 70s is genuinely useful. Chasing 100 on every single item is a hobby rather than a requirement — Sally keeps a count of what needs a touch and otherwise leaves you alone.
- What if I do not know the date, or who is in the photo?
Rough beats blank, every time. A year, a season, “sometime in the eighties”, “somebody’s wedding” — all of it makes the item findable later, and all of it can be corrected the day your memory improves or your aunt sets you straight. Skipping is always allowed, and nothing is ever mandatory.
- Does Sally recognize faces?
No, and she never will. There is no face detection, no face matching, and no biometric processing of any kind in this product. People get named because you type their names, which happens to be why the names are right.
- How do I find things again?
Three doors. The Library is everything as a grid, with a search box that reads your titles, descriptions and places, filters for type, and chips for the untagged, the undated and the junk pile. The Timeline lays your life out by year and month, and tells you honestly how many items have no date yet. And every item has its own page with the full record, including every place that file lives.
Sharing, privacy, and your AI
Who can see your things, and what your assistant is allowed to do with them.
- Who can see my stuff?
You. Everything is private by default and stays that way until you deliberately share something. There is no feed, no public profile, and no browsing anybody else’s library. Two privacy levels named Community and Open data appear in the app marked “Future”; they are not switched on and they do nothing today.
- Will you sell my data or train AI on it?
No, and no. Sally does not sell personal information, does not hand your content to model trainers, and runs no advertising trackers on the product. The business model is deliberately boring: people pay for the shelf, not with the stuff on it.
The privacy policy says the same thing in the language lawyers prefer.
- How does connecting an AI assistant work?
Sally speaks MCP, which is the standard way to give an assistant like Claude access to something. You create an access token in Settings, paste it into your assistant’s connector settings, and then ask real questions: find my photos from the summer of 2019 with Mom in them, or which of my documents mention the house. The connection is read-only — your assistant can search your catalog and read what you wrote, but it cannot change or delete anything, cannot download original files, and stops the second you revoke the token.
- Why does the AI part need all this labeling?
Because an assistant can only work with what it can read. “IMG_2847.jpg, 3.2 MB” tells it nothing worth knowing. “Fireworks with Mom, July 4 2019, Logan Square” tells it everything. The Fidelity score is really a progress bar toward the day your own tools understand your own life — which is the entire point of the exercise.
Getting everything back out
The door out, described as carefully as the door in.
- How do I get everything back out?
The Export page, one click each. JSON-LD for machines that speak Schema.org vocabulary. A CSV spreadsheet with a row per file copy and about 28 columns, which opens in Excel, Numbers or Google Sheets and is the format your insurer or attorney will want. XMP sidecars that drop your titles, keywords, people, ratings and GPS straight into Lightroom Classic or digiKam. And a SQLite database that is your entire catalog as one portable file. All four also exist as API endpoints, if you would rather back up on a schedule.
- Is exporting a paid feature?
No. Exports are free on every plan including the free one, forever. This is a promise rather than a feature: a catalog you cannot take with you is a trap, and traps make bad librarians.
- Can I get my files and my labels in one bundle?
Not yet, and that is the honest gap in the list. Every metadata export works today, and files stored with Sally can be downloaded from their item pages, but the single “everything in one download” bundle is still being built. Files cataloged in place never needed downloading — they are already yours, exactly where you left them.
- How do I delete everything?
Settings, one button. No phone call, no retention specialist, no chatbot standing in the doorway. Your data is purged within 30 days, and within 90 from backups. Export first if you want to keep the work you put in — that door stays open right up to the last moment.
Money, borders, and the future
What it costs, where it works, and what happens to all this later.
- What does it cost?
Nothing today — no plan is being charged yet. When billing starts, the free plan keeps 5,000 items, two connected sources, every export format and read-only AI access. Plus will be $6 a month billed yearly, Pro $24 for people who catalog on behalf of others, and there are 500 one-time Founding Archivist seats at $199 for Plus for life. No card is needed to start, and prices are published before anyone is charged.
The whole grid, including the rows where every plan says yes, is on the pricing page.
- Is the free plan a trial?
No. It is a real plan with a real ceiling: 5,000 unique items, two sources, and every export. Duplicates count once, which is a friendlier way to count than most. If your life turns out bigger than that — most lives are — you will hear the price from the pricing page long before you hear it from a checkout.
- Does Sally work outside the United States?
Not yet. Signup asks you to confirm you live in the US, because a one-person operation should not pretend it has GDPR compliance, EU data residency and international support figured out on day one. It is a limit, not a verdict on your country, and it is meant to be temporary.
If you are elsewhere and want in, write to hello@sallydoesdata.com and say where you are. The list of who is waiting is how this gets prioritized.
- Who is behind Sally?
One person, one small server, and an unreasonable feeling about lost family photos. That is exactly why this page is so blunt about what is missing: it is easier to say what is not built than to be found out later. It is also why every export format exists. A small operation should be easy to leave.
- What happens to my archive later, when I am not around?
That is most of the point. A labeled, dated, deduplicated catalog is the difference between an heirloom and a hard drive nobody can face. Today the way to hand it on is an export: the CSV opens in any spreadsheet, the JSON-LD uses vocabulary other systems already understand, and the SQLite file will still open in twenty years with no help from us. Put one next to your will, along with where the drives are and how to get into them. A proper legacy-contact feature is not built yet, and saying so is better than implying otherwise.
The free digital estate checklist is the interim version, and it needs no account.
- What if Sally shuts down?
You would get at least 90 days of notice, exports would keep working the whole time, and a Founding seat inside its first year would be refunded pro rata. That is a cheap promise to make and an expensive one to break, which is precisely why it belongs on a public page rather than in a support reply.
- What can Sally not do yet?
The short, honest list, so nothing surprises you later.
- No email of any kind yet: no confirmation, no password reset.
- Video is cataloged and labeled, but not previewed.
- The website takes 50 MB per file; the local app has no such limit.
- Dropbox, Google Drive and S3 connections are listed as coming soon, and they are.
- The Community and Open data privacy levels are marked Future and do nothing.
- The one-click bundle of files and labels together is still being built.
- United States only, ages 13 and up.
Still wondering something?
Write to hello@sallydoesdata.com. A person reads it, answers it, and usually adds it to this page. If you would rather poke at something before signing up, three free tools need no account at all.